Project Brief:
The Big Cheese is a natural wine company dedicated to crafting unique flavor profiles and pairings, blending a deep love for wine, food, and traditional Italian culture with a modern approach. This branding design was created recognizing that many consumers find wine selection intimidating. By focusing on simple, inviting graphics, the design strikes a balance between approachability and sophistication, with a feminine touch.
Packaging Design:
Front facing labels for Pinot Grigio (left) and Pinot Noir (right)
Social Media Branding and Content:
Marketing Campaigns:
Large format subway panel advertisements and billboards
Design Assets:
