Project Brief:
Record Store Day is an annual event that celebrates the culture of independently owned record stores. For this project, I developed a campaign featuring a reimagined brand identity, custom merchandise, and promotional materials for local record shops and live shows surrounding the holiday. Inspired by 1970s art styles, the visual direction leans into the retro charm of vinyl records, updated with a modern, playful twist.
Print Brand Identity:
Social Media Brand Identity:
Merchandise Assets:
A key part of Record Store Day is the special sticker on limited-edition vinyl releases. It helps fans and collectors spot exclusive albums. As part of my campaign, I redesigned this sticker to match the overall branding and make it stand out across merchandise and in-store displays.
Logo Design:
Design Assets:
