Project Brief:
My Type Cosmetics is an inclusive, streamlined makeup brand introducing a new Lip Oil in a range of universally flattering shades. Designed to feel both sophisticated and playful, the branding blends clean, modern aesthetics with vibrant color to reflect the product’s hydrating, glossy finish.
Packaging is intentionally age- and gender-neutral, enabling the product to sit comfortably across both mass and prestige markets, from drugstores to beauty retailers such as Ulta and Sephora. The brand emphasizes versatility, simplicity, and style for anyone who wears makeup.
Logo Design and Color Story:
Packaging Design:
Digital Brand Identity (Social Media & Website):
