As Likewize’s Marketing Content & Design Specialist, I create a wide range of marketing materials, from social posts and LinkedIn content to email campaigns, in-office visuals, presentations, and day-to-day design needs. I develop Farmers Insurance flyers, emails, and program materials while ensuring everything aligns with both the Likewize and Farmers brand identities. I design responsive, mobile-first email and web content, and I also write clear, on-brand copy for internal communications, promotional pieces, and legally approved messaging.
Seasonal Materials:
Holiday cards I created for Likewize employees and Farmers agents to share with coworkers and customers. These designs are also adapted for social posts, email banners, newsletters, and other internal materials. I drew inspiration from a nostalgic yet modern mid-century aesthetic to give the cards a fun, playful, and welcoming feel.
A series of Halloween graphics created for internal Likewize newsletters promoting office events and celebrations. Using Adobe Illustrator, I designed fun, sticker-like characters and icons that could be adapted across different formats while keeping a consistent look. I wanted the designs to stand out and feel reminiscent of classic Halloween tropes, with a cutesy, simple, and friendly feel.
Email Headers:
Email headers I created for Likewize employees and senior staff to use for important announcements and messages. I aimed to stay true to the Likewize brand identity, while introducing a more inventive and engaging layout. I designed multiple versions so employees can choose the style they prefer, along with a customizable template where they can personalize their name, title, and details. I also included an option for those who prefer not to use a headshot. These email headers are now used daily across the company.
Likewize's CEO Ryan O'Hara's email header variations:
No headshot variations:
Template plug in:
